The modern market is absolutely unpredictable. And yet it lives according to strict laws. The marketers need to be known to achieve maximum results in their business - that is the main task of the marketer.
Cold calculation or intuition?
"Maximum results" is a wide concept. What do professional marketers deal with?
At first glance, their work looks pretty boring. Thay learn what changes occur in the global market, how much the advertising budget of a competing company grew and how it will affect the business development.
On the other hand, each task that they solve requires creativity. How to create branded products, how to conduct an advertising company, how to improve the product, through whom to organize and establish an effective dealer system, where to pave the way for a quick promotion...
The work in a marketing sphere is a combination of the system and directly the nature of man. It combines technology and art. Developing strategies, and building a brand are technologies of the content process. And art is in working with people. It requires talent, imagination and soul. After all, the attraction of buyers is communication, game, show.